Email marketing has been one of the most successful and popular digital marketing tools for many years. It is an important online marketing strategy to connect with audiences and generate leads. An email campaign can help you build your brand, boost sales, and gather new customers.

Email marketing can be a great way to connect to and stay top of mind with your current and future customers and create a solid long term business relationship. If you know what you’re doing, that is.

Doing email marketing using outdated or harmful tactics can set you back, and potentially affect your business (and revenue).

In today’s Marketing Help for Non Marketers video, I’m going to walk you through my inbox and show you a big What Not to Do, when it comes to catching your subscribers attention and attracting new customers.

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Courtney Jones
Courtney Jones

Hi! I’m Courtney Jones, a speaker and trainer with more than 30 years of experience in client services who has been committed to the customer journey since my first teen job as a telemarketer selling apple scented trash bags for the handicapped at $11 a pop!

Combining my day job skills with a lifelong experience with writing and speaking, including a career as a spoken word artist, I’ve utilized my lifelong interest in the creative arts and a deep understanding of the non traditional career path. to help solopreneurs, online business owners, and late career professionals refine their definition of success and how that fits into their ideal lifestyle.

I have been passionately speaking and writing for more than a decade about flexible and remote work options for employees as well as entrepreneurs seeking a healthy, enjoyable work-life balance.

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