The following series of videos will share simple, yet effective techniques that you can use when conducting a conversation with a customer via email marketing.
Read on below for a few takeaways!
1) Make sure the company’s voice is apparent in all communications – Even if it’s just one person who manages the company’s social media accounts, make sure their personality shows through as they are engaging with customers online.
2) Ask open-ended questions – This technique is helpful because it encourages people to not only think about what they want but also why they want it and how long they’ve been wanting it, etc.
3) Provide resources to help increase conversion rates