Did You Know Fake, mistyped or throw away email addresses are dangerous for your business?

Photo by Oleg Magni on Pexels.com

No matter how long you’ve been working online, you can always learn something new.

This week, I was fortunate to discover two things I didn’t know: A dirty little secret about email engagement and a little known perk of Amazon affiliates, and I’m sharing them both with you today, feisty kitten!

Recently, I spoke to a friend who’s killing it in the email marketing game, and while he found some amusement in just how excited I was about the rapid growth of my mailing list, he did express concern at the two emails that were never opened, and a few that had to be scrubbed.

He told me that disinterested people on your list, or people who put in a fake email address, can really do harm to the growth of your email list and overall business strategy.

I was pretty surprised to find out that no matter how great your copy, or how exciting your offer is, it takes a few under the hood mechanics to make sure you’re creating a solid foundation for growing your business with a clear email strategy

One of the biggest issues?

Mistyped email addresses from people typing tiny letters, on a tiny keyboard, on their mobile devices.

email from vendor pretnding to be Zoom

Update 7/28/21: Fake Emails Can Hurt Your Business & Cost You Customers

So, What Are The Odds I’d Ever Buy From This Guy Again?

Did you know you can be paid commission from the same Amazon buyer over and over again, even beyond the initial 24-hours period after click?

Photo by Andrew Neel on Pexels.com

Amazon affiliate program pays you commission from all the products people purchase within a 24 hours period after clicking on your affiliate link.

It means that no matter which product you promote, you will be paid commission from all other products they buy during the entire day.

The problem is, unless the person clicks your affiliate link again, after a 24 hours period, no more commissions…

…unless you have a list of amazon buyers 🙂

I am so excited about the launch of the Shine! Mini course (on getting your business or podcast noticed in a noisy world), and had been looking for a way to connect and engage with new customers across multiple platforms.

The goal was to build an audience of solopreneurs and digital creators excited about creating a work from anywhere lifestyle.

I also wanted to meet these multi-talented, highly creative future business titans, share really valuable info and resources, and do it without distracting them from the valuable work they’re already doing.

We’re All Trying To Maximize Our Time, Aren’t We?

While it is easier for people to type the name and the email on a desktop, you are still facing an uphill battle, not only because some people will just not take the effort, but many are entering either fake, mistyped or throw away email addresses.

I, for one, got tired of losing out. You can sign up for the weekly ezine to see the case study on how I turned things around.

Str8 Courtney J

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Courtney Jones
Courtney Jones

Hi! I’m Courtney Jones, an expert in customer experience, and a champion of white glove, top notch client service for the past 30 years.
I’m a speaker, former spoken word performer, coach, and host/producer of the Straight From the Hip with Courtney Podcast.

In my spare time I love spending time with the ‘grands and cooking gooey desserts that are so good they’re almost sinful!
Tall since childhood, a fact that used to really embarrass me, I’ve become very comfortable standing out in a crowd. Even experiencing personal & business hardships and obstacles, I’ve never been ashamed to share my story.

Used to my advantage when coaching others on how to turn challenges to triumphs.🎉

Helping clients use a lifetime of acquired experience to go from victim to vixen in their personal life story is awesomely rewarding!

Got time for coffee and a chat on how I can contribute to you standing out from your peers using authentic and powerful personal branding techniques and strategies?

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